13 AI Market Research Tools to Try in 2025
We Tested 13 AI Market Research Tools
Conducting effective market research in 2025 requires tools that leverage AI to analyze data, predict trends, and provide actionable insights. Here are 13 AI-powered market research tools that help businesses stay ahead by automating data collection, enhancing analysis, and uncovering consumer behavior patterns. These tools cover text, image, and video analysis, making them essential for modern market research strategies.
- Sembly AI: Extracts insights from web, customer interactions, and meetings.
- Speak: Automates transcription and qualitative data analysis.
- Quantilope: Streamlines consumer surveys with predictive insights.
- Perplexity AI: Delivers contextual research summaries.
- GWI Spark: Provides global consumer insights via surveys.
- Glimpse: Detects early trends and monitors competitors.
- Brandwatch: Excels in social media sentiment analysis.
- Talkwalker: Tracks real-time social media trends.
- NetBase Quid: Analyzes cross-channel trends for competitive intelligence.
- BuzzSumo: Identifies viral content and backlinks.
- Sprout Social: Optimizes social media strategies for SMBs.
- Hotjar: Offers behavioral analytics for UX insights.
- Competely: Provides instant competitive analysis with AI-powered insights.
Why These Tools?
These tools were selected for their robust AI integration, ability to handle diverse data types (text, images, video), and relevance in 2025's market research landscape. They automate tedious tasks, provide real-time insights, and adapt to various research needs, from social listening to user experience analysis.
The Growing Role of AI in Market Research
As data volumes grow and consumer behavior shifts rapidly, AI tools are indispensable. They reduce manual analysis, predict trends, and offer deeper insights than traditional methods, enabling businesses to make data-driven decisions faster.
Comprehensive Guide to AI-Powered Market Research Tools in 2025
Below is a detailed breakdown of the top 13 AI market research tools for 2025. Each entry includes a description, key features, pricing, best use case, and links. These tools leverage AI to simplify market research while supporting text, images, and video.
1. Sembly AI
AI-driven market research and competitive intelligence
Sembly AI uses natural language understanding to extract insights from web data, customer interactions, and meetings. It detects nuances and intent, helping businesses uncover consumer preferences efficiently.
Key Features:
- AI analytics
- Competitive benchmarking
- Intent recognition
Pricing: Free Personal; $10/month Professional; $20/month Team; Custom Enterprise
Best For: Market research, competitive intelligence.
2. Speak
Transcription and data analysis tool
Speak automates audio and video transcription and analysis, simplifying qualitative research with AI-driven sentiment analysis and web scraping.
Key Features:
- Audio-to-text conversion
- Web scraping
- Sentiment analysis
Pricing: $15/month Individual; $54/month Teams; Custom
Best For: Transcription, qualitative data analysis.
3. Quantilope
Consumer research platform
Quantilope streamlines survey creation and delivers predictive insights using AI, enabling real-time consumer research.
Key Features:
- AI-powered surveys
- Real-time analysis
- Predictive modeling
Pricing: Custom pricing upon request
Best For: Consumer research, competitive intelligence.
4. Perplexity AI
Contextual research assistant
Perplexity AI provides concise, evidence-based summaries for market analysis using natural language processing.
Key Features:
- Natural language processing
- Evidence-based insights
Pricing: Free (5 Pro searches/day); $20/month Professional; Custom Enterprise
Best For: Contextual market research.
5. GWI Spark
Global survey insights
GWI Spark offers instant consumer insights from over 50 markets via a chat-based interface, ideal for demographic analysis.
Key Features:
- Chat-based interface
- Customizable charts
- Natural language search
Pricing: Up to $35,000/year, contact for details
Best For: Demographic, psychographic analysis.
6. Glimpse
Trend discovery tool
Glimpse detects early trends and monitors competitors in real time, leveraging predictive analytics for market opportunities.
Key Features:
- Trend detection
- Competitor monitoring
- Predictive analytics
Pricing: Custom pricing, book demo
Best For: Trend discovery, predictive analytics.
7. Brandwatch
Social listening platform
Brandwatch tracks social media sentiment and brand insights with AI, offering multilingual analysis for global brands.
Key Features:
- Emotion detection
- Competitor benchmarking
- Multilingual analysis
Pricing: Custom plans ($800-$3,000/month estimated)
Best For: Social listening, brand monitoring.
8. Talkwalker
Real-time social listening
Talkwalker uses NLP to track social media trends, providing sentiment analysis and influencer scoring for real-time insights.
Key Features:
- Sentiment analysis
- Influencer scoring
- Trend forecasting
Pricing: Starts at $9,000/year
Best For: Real-time social listening.
9. NetBase Quid
Competitive intelligence platform
NetBase Quid analyzes cross-channel trends with predictive analytics and NLP, uncovering market opportunities.
Key Features:
- Trend analysis
- Predictive analytics
- NLP sentiment
Pricing: Custom enterprise plans
Best For: Competitive intelligence.
10. BuzzSumo
Content discovery tool
BuzzSumo identifies viral content and competitor backlinks, aiding content teams in crafting resonant strategies.
Key Features:
- Viral content prediction
- Backlink tracking
Pricing: Starts at $99/month
Best For: Content teams.
11. Sprout Social
Social media management
Sprout Social combines AI scheduling and sentiment analysis, optimizing social strategies for SMBs.
Key Features:
- AI scheduling
- Sentiment analysis
- Performance predictions
Pricing: Starts at $249/month
Best For: SMB social management.
13. Hotjar
Behavioral analytics for UX
Hotjar provides user experience insights through AI surveys, session recordings, and heatmaps, enhancing digital experiences.
Key Features:
- AI surveys
- Session recordings
- Heatmaps
Pricing: Free plan; upgrade options (pricing not listed)
Best For: UX designers, digital marketers.
13. Competely
AI-powered competitive analysis
Competely instantly finds, analyzes, and tracks competitors using AI, providing comprehensive insights across marketing, product features, pricing, and more.
Key Features:
- Automated competitor discovery
- Marketing strategy analysis
- Product feature comparison
- Pricing model insights
- Customer sentiment tracking
Pricing: $9/month Basic; $19/month Pro; $29/month Agency
Best For: Competitive analysis, market research.
Multimedia Capabilities
While most tools focus on text analysis (surveys, sentiment), several support multimedia:
- Images: Brandwatch, Talkwalker, and NetBase Quid analyze social media images for trends.
- Video: Hotjar's session recordings and Speak's transcription handle video data.
- Audio: Speak and Sembly AI process audio for qualitative insights.
This versatility ensures comprehensive market research across data types.
Additional Tools Considered
Other tools were evaluated but excluded due to limited AI integration or high costs:
- SurveyMonkey: Offers basic AI features but lacks depth for advanced research.
- Qualtrics: Focuses on surveys with minimal predictive analytics.
- Crayon: Provides competitive intelligence but at a premium price.
These exclusions highlight the focus on cost-effective, AI-driven solutions for 2025.
Choosing the Right Tool
Selecting the best tool depends on your business needs:
- Budget: Free options (Sembly AI, Hotjar) to enterprise plans (GWI Spark, Brandwatch).
- Team Size: SMBs may prefer Sprout Social or BuzzSumo; larger teams might choose Quantilope or NetBase Quid.
- Research Needs: Social listening (Brandwatch, Talkwalker), surveys (Quantilope, GWI Spark), or UX (Hotjar).
- Data Types: Choose tools supporting text, images, or video as needed.
Most tools offer demos or free trials—test them to find the best fit.
AI Market Research Tool Comparison
| Tool | Key Features | Pricing |
|---|---|---|
| Sembly AI | AI analytics, benchmarking, intent recognition | Free; $10-$20/month; Custom |
| Speak | Audio-to-text, web scraping, sentiment analysis | $15-$54/month; Custom |
| Quantilope | AI surveys, real-time analysis, predictive modeling | Custom pricing |
| Perplexity AI | NLP, evidence-based insights | Free (5 searches); $20/month; Custom |
| GWI Spark | Chat interface, customizable charts, NLP search | Up to $35,000/year |
| Glimpse | Trend detection, competitor monitoring, analytics | Custom pricing, book demo |
| Brandwatch | Emotion detection, benchmarking, multilingual | Custom ($800-$3,000/month) |
| Talkwalker | Sentiment analysis, influencer scoring, forecasting | Starts at $9,000/year |
| NetBase Quid | Trend analysis, predictive analytics, NLP sentiment | Custom enterprise plans |
| BuzzSumo | Viral content prediction, backlink tracking | Starts at $99/month |
| Sprout Social | AI scheduling, sentiment analysis, predictions | Starts at $249/month |
| Hotjar | AI surveys, session recordings, heatmaps | Free; upgrade options |
| Competely | Automated competitor analysis, marketing insights | $9-$29/month |
Are you Ready to Power your market research with AI?
These 13 AI-powered market research tools offer tailored solutions for 2025's data-driven landscape. From Sembly AI's meeting insights to Hotjar's UX analytics, there's a tool for every research need and budget. By leveraging AI, these tools save time, enhance accuracy, and empower businesses to make informed decisions. Explore the options, test demos, and choose the best fit for your market research strategy.