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13 AI Market Research Tools to Try in 2025

11 min read
April 30, 2025
By Aaron B
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We Tested 13 AI Market Research Tools

Conducting effective market research in 2025 requires tools that leverage AI to analyze data, predict trends, and provide actionable insights. Here are 13 AI-powered market research tools that help businesses stay ahead by automating data collection, enhancing analysis, and uncovering consumer behavior patterns. These tools cover text, image, and video analysis, making them essential for modern market research strategies.

  • Sembly AI: Extracts insights from web, customer interactions, and meetings.
  • Speak: Automates transcription and qualitative data analysis.
  • Quantilope: Streamlines consumer surveys with predictive insights.
  • Perplexity AI: Delivers contextual research summaries.
  • GWI Spark: Provides global consumer insights via surveys.
  • Glimpse: Detects early trends and monitors competitors.
  • Brandwatch: Excels in social media sentiment analysis.
  • Talkwalker: Tracks real-time social media trends.
  • NetBase Quid: Analyzes cross-channel trends for competitive intelligence.
  • BuzzSumo: Identifies viral content and backlinks.
  • Sprout Social: Optimizes social media strategies for SMBs.
  • Hotjar: Offers behavioral analytics for UX insights.
  • Competely: Provides instant competitive analysis with AI-powered insights.

Why These Tools?

These tools were selected for their robust AI integration, ability to handle diverse data types (text, images, video), and relevance in 2025's market research landscape. They automate tedious tasks, provide real-time insights, and adapt to various research needs, from social listening to user experience analysis.

The Growing Role of AI in Market Research

As data volumes grow and consumer behavior shifts rapidly, AI tools are indispensable. They reduce manual analysis, predict trends, and offer deeper insights than traditional methods, enabling businesses to make data-driven decisions faster.


Comprehensive Guide to AI-Powered Market Research Tools in 2025

Below is a detailed breakdown of the top 13 AI market research tools for 2025. Each entry includes a description, key features, pricing, best use case, and links. These tools leverage AI to simplify market research while supporting text, images, and video.

1. Sembly AI

AI-driven market research and competitive intelligence
Sembly AI uses natural language understanding to extract insights from web data, customer interactions, and meetings. It detects nuances and intent, helping businesses uncover consumer preferences efficiently.

Sembly AI Screenshot

Key Features:

  • AI analytics
  • Competitive benchmarking
  • Intent recognition

Pricing: Free Personal; $10/month Professional; $20/month Team; Custom Enterprise
Best For: Market research, competitive intelligence. Get Sembly AI


2. Speak

Transcription and data analysis tool
Speak automates audio and video transcription and analysis, simplifying qualitative research with AI-driven sentiment analysis and web scraping.

Speak AI transcription and analysis interface

Key Features:

  • Audio-to-text conversion
  • Web scraping
  • Sentiment analysis

Pricing: $15/month Individual; $54/month Teams; Custom
Best For: Transcription, qualitative data analysis. Get Speak


3. Quantilope

Consumer research platform
Quantilope streamlines survey creation and delivers predictive insights using AI, enabling real-time consumer research.

Quantilope AI-powered survey and analytics dashboard

Key Features:

  • AI-powered surveys
  • Real-time analysis
  • Predictive modeling

Pricing: Custom pricing upon request
Best For: Consumer research, competitive intelligence. Get Quantilope


4. Perplexity AI

Contextual research assistant
Perplexity AI provides concise, evidence-based summaries for market analysis using natural language processing.

Perplexity AI research and analysis interface

Key Features:

  • Natural language processing
  • Evidence-based insights

Pricing: Free (5 Pro searches/day); $20/month Professional; Custom Enterprise
Best For: Contextual market research. Get Perplexity AI


5. GWI Spark

Global survey insights
GWI Spark offers instant consumer insights from over 50 markets via a chat-based interface, ideal for demographic analysis.

GWI Spark consumer insights dashboard

Key Features:

  • Chat-based interface
  • Customizable charts
  • Natural language search

Pricing: Up to $35,000/year, contact for details
Best For: Demographic, psychographic analysis. Get GWI Spark


6. Glimpse

Trend discovery tool
Glimpse detects early trends and monitors competitors in real time, leveraging predictive analytics for market opportunities.

Glimpse trend detection and analytics platform

Key Features:

  • Trend detection
  • Competitor monitoring
  • Predictive analytics

Pricing: Custom pricing, book demo
Best For: Trend discovery, predictive analytics. Get Glimpse


7. Brandwatch

Social listening platform
Brandwatch tracks social media sentiment and brand insights with AI, offering multilingual analysis for global brands.

Brandwatch social media monitoring dashboard

Key Features:

  • Emotion detection
  • Competitor benchmarking
  • Multilingual analysis

Pricing: Custom plans ($800-$3,000/month estimated)
Best For: Social listening, brand monitoring. Get Brandwatch


8. Talkwalker

Real-time social listening
Talkwalker uses NLP to track social media trends, providing sentiment analysis and influencer scoring for real-time insights.

Talkwalker social media analytics platform

Key Features:

  • Sentiment analysis
  • Influencer scoring
  • Trend forecasting

Pricing: Starts at $9,000/year
Best For: Real-time social listening. Get Talkwalker


9. NetBase Quid

Competitive intelligence platform
NetBase Quid analyzes cross-channel trends with predictive analytics and NLP, uncovering market opportunities.

NetBase Quid competitive intelligence dashboard

Key Features:

  • Trend analysis
  • Predictive analytics
  • NLP sentiment

Pricing: Custom enterprise plans
Best For: Competitive intelligence. Get NetBase Quid


10. BuzzSumo

Content discovery tool
BuzzSumo identifies viral content and competitor backlinks, aiding content teams in crafting resonant strategies.

BuzzSumo content analysis and discovery platform

Key Features:

  • Viral content prediction
  • Backlink tracking

Pricing: Starts at $99/month
Best For: Content teams. Get BuzzSumo


11. Sprout Social

Social media management
Sprout Social combines AI scheduling and sentiment analysis, optimizing social strategies for SMBs.

Sprout Social social media management platform

Key Features:

  • AI scheduling
  • Sentiment analysis
  • Performance predictions

Pricing: Starts at $249/month
Best For: SMB social management. Get Sprout Social


13. Hotjar

Behavioral analytics for UX
Hotjar provides user experience insights through AI surveys, session recordings, and heatmaps, enhancing digital experiences.

Hotjar user behavior analytics dashboard

Key Features:

  • AI surveys
  • Session recordings
  • Heatmaps

Pricing: Free plan; upgrade options (pricing not listed)
Best For: UX designers, digital marketers. Get Hotjar


13. Competely

AI-powered competitive analysis
Competely instantly finds, analyzes, and tracks competitors using AI, providing comprehensive insights across marketing, product features, pricing, and more.

Competely competitive analysis dashboard

Key Features:

  • Automated competitor discovery
  • Marketing strategy analysis
  • Product feature comparison
  • Pricing model insights
  • Customer sentiment tracking

Pricing: $9/month Basic; $19/month Pro; $29/month Agency
Best For: Competitive analysis, market research. Get Competely


Multimedia Capabilities

While most tools focus on text analysis (surveys, sentiment), several support multimedia:

  • Images: Brandwatch, Talkwalker, and NetBase Quid analyze social media images for trends.
  • Video: Hotjar's session recordings and Speak's transcription handle video data.
  • Audio: Speak and Sembly AI process audio for qualitative insights.
    This versatility ensures comprehensive market research across data types.

Additional Tools Considered

Other tools were evaluated but excluded due to limited AI integration or high costs:

  • SurveyMonkey: Offers basic AI features but lacks depth for advanced research.
  • Qualtrics: Focuses on surveys with minimal predictive analytics.
  • Crayon: Provides competitive intelligence but at a premium price.
    These exclusions highlight the focus on cost-effective, AI-driven solutions for 2025.

Choosing the Right Tool

Selecting the best tool depends on your business needs:

  • Budget: Free options (Sembly AI, Hotjar) to enterprise plans (GWI Spark, Brandwatch).
  • Team Size: SMBs may prefer Sprout Social or BuzzSumo; larger teams might choose Quantilope or NetBase Quid.
  • Research Needs: Social listening (Brandwatch, Talkwalker), surveys (Quantilope, GWI Spark), or UX (Hotjar).
  • Data Types: Choose tools supporting text, images, or video as needed.
    Most tools offer demos or free trials—test them to find the best fit.

AI Market Research Tool Comparison

Tool Key Features Pricing
Sembly AI AI analytics, benchmarking, intent recognition Free; $10-$20/month; Custom
Speak Audio-to-text, web scraping, sentiment analysis $15-$54/month; Custom
Quantilope AI surveys, real-time analysis, predictive modeling Custom pricing
Perplexity AI NLP, evidence-based insights Free (5 searches); $20/month; Custom
GWI Spark Chat interface, customizable charts, NLP search Up to $35,000/year
Glimpse Trend detection, competitor monitoring, analytics Custom pricing, book demo
Brandwatch Emotion detection, benchmarking, multilingual Custom ($800-$3,000/month)
Talkwalker Sentiment analysis, influencer scoring, forecasting Starts at $9,000/year
NetBase Quid Trend analysis, predictive analytics, NLP sentiment Custom enterprise plans
BuzzSumo Viral content prediction, backlink tracking Starts at $99/month
Sprout Social AI scheduling, sentiment analysis, predictions Starts at $249/month
Hotjar AI surveys, session recordings, heatmaps Free; upgrade options
Competely Automated competitor analysis, marketing insights $9-$29/month

Are you Ready to Power your market research with AI?

These 13 AI-powered market research tools offer tailored solutions for 2025's data-driven landscape. From Sembly AI's meeting insights to Hotjar's UX analytics, there's a tool for every research need and budget. By leveraging AI, these tools save time, enhance accuracy, and empower businesses to make informed decisions. Explore the options, test demos, and choose the best fit for your market research strategy.