12 Best AI Copywriting Tools for 2025
Upgrade Your Copywriting with AI
In 2025, AI copywriting tools have become essential for businesses and content creators looking to streamline their writing process and improve marketing efforts. These tools leverage artificial intelligence to generate, optimize, and enhance content across various formats. From social media posts to long-form articles, AI writing assistants help create engaging content while saving time and resources.
1. AI Social Content Generator
Semrush tool for social media content
AI Social Content Generator is a Semrush tool designed for creating social media posts, captions, hashtags, images, and videos with competitor analysis and brand consistency features.
Key Features:
- Captions, hashtags, images, videos, carousels
- Competitor analysis
- Brand consistency
- Social media analytics
- Content scheduling
Pricing: 7-day free trial, $35/month, Plus: $20/month for multiple brands
Best For: Social media content with multimedia
Get AI Social Content Generator
2. Writesonic
Versatile content creation tool
Writesonic is a versatile tool for creating blogs, chatbots, ads, videos, images, and audio content, with built-in paraphrasing and SEO optimization features.
Key Features:
- 25 languages support
- Shopify, WordPress, Wix publishing
- Voice/text inputs
- Built-in templates
- SEO optimization
Pricing: Free (10k words), Small Team: $13/month
Best For: Versatile content, landing pages
3. Jasper.ai
Popular AI writing assistant
Jasper.ai is a popular AI writing tool with brand voice customization, creating emails, ads, blog posts, and images with advanced features.
Key Features:
- Plagiarism checker
- 500+ templates
- Google Docs integration
- Image generation
- Brand voice training
Pricing: Creator: $49/month, Pro: $69/month, Business: custom
Best For: SEO-friendly content, collaboration
4. ContentShake
Semrush AI for content creation
ContentShake is Semrush's AI tool for creating blogs and short-form content, with image generation and SEO insights built-in.
Key Features:
- Topic suggestions with keyword data
- Content rating
- Image generation
- AI chat for improvements
- SEO optimization
Pricing: Free (3 articles/month), Paid: $60/month
Best For: SEO-focused blogs, short-form content
5. Meta AI
Llama 3-based content creation
Meta AI, based on Llama 3, creates product descriptions, social posts, website copy, and generates images through its 'Imagine' feature.
Key Features:
- Product descriptions
- Social media posts
- Image generation
- Meta app integration
- Real-time collaboration
Pricing: Free
Best For: Content in Meta apps
6. Gemini
Google's AI writing assistant
Gemini is Google's AI tool for copywriting, using the AIDA formula and integrating with Google products for seamless content creation.
Key Features:
- AIDA formula implementation
- Google product integration
- Prompt-dependent output
- Real-time collaboration
- Multi-language support
Pricing: Free, Advanced: $20/month
Best For: Google ecosystem copywriting
7. NotionAI
AI writing within Notion
NotionAI brings AI-powered writing capabilities to Notion, creating social posts and landing pages while understanding project context.
Key Features:
- Social media content
- Landing page copy
- Project context understanding
- Collaborative features
- Knowledge base integration
Pricing: Free trial, Free+AI: $8/seat/month, Plus: $22/seat/month
Best For: Notion-integrated workflows
8. ChatGPT
OpenAI's versatile AI assistant
ChatGPT is OpenAI's AI tool for creating human-like content across various tasks, with advanced features for content creation and problem-solving.
Key Features:
- Audio transcription
- Custom GPTs
- OpenAI API integration
- Problem-solving
- Multi-language support
Pricing: Free (GPT-3.5), Plus: $20/month, Team: $25/month
Best For: Diverse content tasks
9. Copy.ai
Automated content workflows
Copy.ai is a versatile tool for creating blogs, emails, and social posts with automated workflows and brand voice customization.
Key Features:
- 90+ tools/workflows
- Brand voice training
- AIDA, PAS workflows
- Multi-step automation
- Team collaboration
Pricing: Free (2k words), Starter: $49/month, Advanced: $249/month
Best For: Marketing content workflows
10. Surfer AI
SEO-optimized content creation
Surfer AI is a tool for creating and rewriting SEO-optimized content with automatic linking and content editor integration.
Key Features:
- Content writing/rewriting
- Example addition
- Automatic linking
- Content Editor integration
- SEO optimization
Pricing: Included in Surfer AI plans ($49/month+)
Best For: SEO blog posts, captions
11. QuillBot
Content enhancement tool
QuillBot enhances content with grammar checks, paraphrasing, and tone adjustments, making it ideal for content refinement.
Key Features:
- Synonym finder
- AI web research
- Citation generator
- Chrome extension
- Grammar checking
Pricing: Free (125 words), Premium: $8.33/month
Best For: Content paraphrasing, enhancement
12. Poppy AI
Visual AI workspace
Poppy AI is a visual workspace for copywriting research and content creation, with competitor analysis and brand voice maintenance.
Key Features:
- Competitor content analysis
- Brand voice maintenance
- Emails, blog posts, SEO copy
- Visual workspace
- Research tools
Pricing: $349/year
Best For: Research-based copywriting
AI Copywriting Tool Comparison
| Tool | Key Features | Pricing |
|---|---|---|
| AI Social Content Generator | Social media content, competitor analysis, brand consistency | From $35/month |
| Writesonic | 25 languages, multi-platform publishing, templates | Free to $13/month |
| Jasper.ai | 500+ templates, plagiarism checker, brand voice | From $49/month |
| ContentShake | SEO insights, image generation, topic suggestions | Free to $60/month |
| Meta AI | Product descriptions, image generation, app integration | Free |
| Gemini | AIDA formula, Google integration, collaboration | Free to $20/month |
| NotionAI | Project context, collaborative features, knowledge base | From $8/seat/month |
| ChatGPT | Custom GPTs, API integration, problem-solving | Free to $25/month |
| Copy.ai | 90+ workflows, brand voice, automation | Free to $249/month |
| Surfy | SEO optimization, automatic linking, content editor | From $49/month |
| QuillBot | Paraphrasing, grammar checking, research | Free to $8.33/month |
| Poppy AI | Competitor analysis, visual workspace, research | $349/year |
Choosing the Right AI Copywriting Tool
Selecting the best tool depends on your specific needs:
- Content Type: Tools like AI Social Content Generator excel at social media, while Surfy focuses on SEO content
- Budget: Options range from free (Meta AI, Gemini) to premium (Jasper.ai, Copy.ai)
- Features: Consider whether you need image generation, SEO optimization, or team collaboration
- Integration: Some tools work best within specific ecosystems (NotionAI, Meta AI)
Most tools offer free trials or plans—test them to find the best fit for your content creation needs.