Top 10 AI Customer Segmentation Tools for 2025

Upgrade Your Customer Segmentation with AI

In 2025, effective customer segmentation is crucial for businesses aiming to deliver personalized experiences and targeted marketing campaigns. Here are 10 AI-powered customer segmentation tools designed to help businesses divide their customer base into distinct groups, enabling precise targeting and improved engagement. These tools leverage artificial intelligence to analyze customer data, predict behaviors, and automate segmentation processes, making them indispensable for modern marketing teams.

Sprout Social: Comprehensive social media analytics for customer segmentation.
Akita: Targeted customer lists with predictive analytics.
Velaris: Personalized experiences using predictive analytics.
Google Analytics: Free tool for basic customer segmentation.
Pendo: Product adoption platform with user behavior analytics.
Qualtrics: Customer insight and automatic segmentation.
Heap: Low-code insights into customer journeys.
Totango: Customer success platform with robust segmentation.
Baremetrics: SaaS analytics with custom segmentation.
Insightly: CRM with integrated segmentation features.

Why These Tools?

These tools were selected for their relevance in 2025, strong AI integration, and ability to meet diverse customer segmentation needs. Whether it’s automating segmentation, providing predictive insights, or integrating with existing systems like custom chatbots, they excel in a competitive landscape.

A Growing Need for AI in Customer Segmentation

As customer data grows in volume and complexity, AI tools offer a significant advantage. They reduce manual effort, uncover hidden patterns, and adapt to evolving customer behaviors—capabilities that traditional tools can’t match.

Comprehensive Guide to AI-Powered Customer Segmentation Tools in 2025

Each entry includes a description, key features, pricing, and the ideal use case. These tools leverage AI to simplify customer segmentation while supporting text, data, and analytics.

Comprehensive social media analytics

Screenshot of Sprout Social platform showing AI-driven content drafting and customer segmentation analytics

Sprout Social is a powerful social media management platform that uses AI to draft content and analyze customer interactions, enabling businesses to segment audiences based on social media behavior. Its integrations with major platforms make it ideal for social media-driven segmentation.

Key Features:

Engagement tracking
Publishing tools
Social listening
Influencer marketing
AI-driven analytics
Automation
Integrations with Facebook, Instagram, LinkedIn, X, Salesforce, Tableau, Hubspot, Marketo, Shopify, Zendesk

Pricing: From $199/user/month (billed annually), 30-day free trial + free demo

Best For: Comprehensive social media analytics

Get Sprout Social

2. Akita

Targeted customer lists

Screenshot of Akita platform displaying predictive analytics and customer health scores for segmentation

Akita is a CRM tool that leverages predictive analytics and customer health scores—likely AI-enhanced—to segment customers effectively. Its extensive integrations allow for creating highly targeted customer lists.

Key Features:

Customer health scores
Task management
360° customer view
Personalized dashboards
Integrations with SurveyMonkey, Zoho, Microsoft Dynamics, HubSpot, Slack, Zendesk, Xero, QuickBooks, Mailchimp, Intercom, Freshsales, Basecamp

Pricing: From $150/month, 14-day free trial, free plan available

Best For: Targeted customer lists

Get Akita

3. Velaris

Personalized experiences with predictive analytics

Screenshot of Velaris platform showing AI-powered customer interaction tracking and segmentation

Velaris uses AI and predictive analytics to track customer interactions, preferences, and lifecycle stages, enabling advanced segmentation for personalized experiences.

Key Features:

Interaction tracking
Preference analysis
Pain point identification
Lifecycle stage tracking
Predictive analytics
Integrations with Slack, Microsoft Teams, Intercom, MailChimp, Outlook, Google Drive, HubSpot, Jira, Salesforce

Pricing: Pricing upon request, free demo available

Best For: Personalized experiences with predictive analytics

Get Velaris

4. Google Analytics

Free customer segmentation tool

Screenshot of Google Analytics platform displaying basic segmentation features and AI-driven insights

Google Analytics offers basic customer segmentation based on demographics, behavior, and acquisition channels, with some AI-driven insights for website traffic analysis. It’s a cost-effective starting point for businesses.

Key Features:

Audience creation by location, age, device type
Acquisition channel analysis
Conversion tracking
AI-powered data insights

Pricing: Free plan available, premium from $50,000/year (billed annually)

Best For: Free customer segmentation tool

Get Google Analytics

5. Pendo

Product adoption platform with analytics

Screenshot of Pendo platform showing AI-powered user behavior analysis and segmentation

Pendo uses AI to analyze user behavior and segment customers for targeted messaging and product adoption strategies. Its multilingual support enhances its global appeal.

Key Features:

User surveys
Net promoter scores
Feature adoption analytics
Interactive onboarding
Multilingual support

Pricing: From $12,000/year, 14-day free trial + free plan, demo upon request

Best For: Product adoption platform with analytics

Get Pendo

6. Qualtrics

Customer insight and segmentation

Screenshot of Qualtrics platform displaying AI-driven sentiment analysis and automatic segmentation

Qualtrics leverages AI for sentiment analysis and automatic customer segmentation, offering templates for high-value or at-risk customers.

Key Features:

In-app surveys
Call recording
Automatic segmentation
Customer type templates
Integrations with Adobe Analytics, FullStory, Slack, Zendesk

Pricing: Pricing upon request, demo available

Best For: Customer insight and segmentation

Get Qualtrics

7. Heap

Low-code customer journey insights

Screenshot of Heap platform showing AI-powered user action tracking and segmentation

Heap uses AI to track user actions and segment customers based on behavior and marketing channels, with a low-code interface for ease of use.

Key Features:

Action tracking
Visual reports
Segmentation by actions/marketing channels
Integrations with Salesforce, Optimizely, Marketo

Pricing: Pricing upon request, 14-day free trial + free demo, free for 10,000 monthly sessions

Best For: Low-code customer journey insights

Get Heap

8. Totango

Customer success platform

Screenshot of Totango platform displaying segmentation by account health and renewal data

Totango provides robust segmentation for customer success, potentially enhanced by AI for analyzing account health and renewal data. It supports building customer journeys.

Key Features:

Data analysis
Segmentation by time, account health, renewal data, active users
Customer journey building

Pricing: From $249/month (2 users + 200 customer accounts), 14-day free trial

Best For: Customer success platform

Get Totango

9. Baremetrics

SaaS analytics platform

Screenshot of Baremetrics platform showing SaaS metrics and custom segmentation features

Baremetrics offers analytics and segmentation for SaaS businesses, with features like churn and MRR tracking, likely supported by data-driven insights.

Key Features:

Subscription metrics (churn, MRR)
Forecasting
Custom segments
Integrations with Shopify, Stripe, Slack, API, Zapier

Pricing: From $129/month, 14-day free trial

Best For: SaaS analytics platform

Get Baremetrics

10. Insightly

CRM with segmentation features

Screenshot of Insightly platform displaying customer data gathering and segmentation integrations

Insightly is a CRM platform that supports customer segmentation through data collection and integrations, making it suitable for sales and marketing teams.

Key Features:

Customer data gathering
Integration with Shopify
Journey setup
Integrations with customer service, marketing automation, finance

Pricing: From $29/user/month (billed annually), marketing $299/month for 10,000 contacts, free trial

Best For: CRM with segmentation features

Get Insightly

Data Visualization Capabilities

While customer segmentation tools primarily focus on data and analytics, several offer advanced visualization features:

Sprout Social: Visual analytics for social media engagement.
Google Analytics: Customizable dashboards and reports.
Heap: Visual reports for user behavior.
Baremetrics: SaaS metrics dashboards.

These features help teams interpret segmentation data effectively.

Additional Tools Considered

Other AI-driven tools were evaluated but not included due to limited pricing information or overlap with the selected tools:

Peak.ai: Uses headless segmentation for predictive profiles. Pricing requires vendor contact.
Optimove: Offers dynamic micro-segmentation. Pricing based on monthly active customers.
Clearbit: Specializes in B2B data enrichment. Pricing not publicly listed.
Mixpanel: Provides predictive analytics. Pricing requires vendor contact.
Klaviyo: Focuses on email/SMS automation with AI. Pricing not publicly listed.

These tools were excluded to prioritize transparency and cost-effectiveness.

Choosing the Right Tool

Selecting the best tool depends on your business’s unique needs:

Data Sources: Tools like Sprout Social excel with social media data, while Insightly integrates CRM data.
Budget: Options range from free (Google Analytics) to enterprise-level pricing (Qualtrics).
Scalability: Velaris and Pendo support growing businesses with advanced analytics.
Integration: Akita and Heap offer extensive integrations for seamless workflows.

Most tools provide demos or free trials—test them to find the best fit for your segmentation strategy.

AI Customer Segmentation Tool Comparison

Tool	Key Features	Pricing
Sprout Social	Engagement, publishing, listening, AI analytics, automation	From $199/user/month
Akita	Health scores, task management, 360° view, integrations	From $150/month
Velaris	Interaction tracking, predictive analytics, integrations	Upon request
Google Analytics	Audience creation, conversion tracking, AI insights	Free; Premium: $50,000/year
Pendo	Surveys, NPS, feature analytics, onboarding	From $12,000/year
Qualtrics	Surveys, segmentation, templates, integrations	Upon request
Heap	Action tracking, visual reports, integrations	Upon request; Free for 10,000 sessions
Totango	Data analysis, segmentation, journey building	From $249/month
Baremetrics	Metrics, forecasting, custom segments	From $129/month
Insightly	Data gathering, journey setup, integrations	From $29/user/month

Considering AI Customer Segmentation Strategies?

These 10 AI-powered tools provide tailored solutions for 2025’s customer segmentation challenges. Whether you need comprehensive analytics like Sprout Social or a free starting point like Google Analytics, there’s an option for every business and budget. By integrating AI, these tools save time, enhance accuracy, and empower teams to deliver personalized customer experiences.